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Values Modes : ウィキペディア英語版 | Values Modes
Values Modes is a segmentation tool in the United Kingdom, based on the British Values Survey. == Background == The Values Modes model was created in 1973, by Pat Dade and Les Higgins. The tool, which is owned by the company Cultural Dynamics, is used strategically in marketing and political campaigns. It divides the population by values, identifying three core groups: Settlers, Prospectors and Pioneers. It is the main subject of the book What Makes People Tick. The model is seen as the UK domestic component of the World Values Survey.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Values Modes」の詳細全文を読む
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